• Profile

    "The real opportunity for success lies within the person, not the job." - Zig Ziglar

  • A top-performing managing executive credited with combining passion for digital marketing, academic training in communications, and business development expertise to deliver over 25 years of substantial revenue growth in highly competitive markets. Strong expertise in consumer and business channel promotion for large organizations. Adept at leveraging interpersonal capabilities to reenergize company culture and manage, motivate, and mentor large cross-functional teams.

    SKILLS

    Digital Strategy & Lifecycle

    Vision & Leadership

    Channel Monetization

    Inbound Marketing

    Mentoring & Leading Teams

    Agency Management

    SEO/SEM/Social Media

    Competitive Analysis

    Digital Product Development

    Mobile Strategy

    CMS/DAM

    Adobe Creative Suite

    UX/UI Consumer Mapping

    Web and Mobile Analytics

    Stakeholder Reporting

    Project Management

  • Experience

    Cardinal Path Agency

    Director Digital Marketing Dec 2015 - present

    "Specialist Consultancies are web analytics ninjas… With a laser focus on digital data and analytics, they provide a comprehensive set of services spanning the entire analytics lifecycle, from solution design and implementation through ongoing analysis and maintenance." FORRESTER

    • Strategic development and deployment of Cardinal Path's digital marketing book of business
    • Adapt and innovate our digital marketing offering (Programmatic display, paid search, paid social, remarketing, organic search/SEO)
    • Assessment and cultivation of paid acquisition vendor partnerships
    • Client management, support, and oversight
    • New business development and internal growth with existing clients
    • Outreach and speaking on behalf of Cardinal Path

    Gannon Solutions Agency

    Founder Sept 2013 - present

    • Collaborate with small and mid-sized businesses to identify opportunities and craft digital growth strategies
    • Provide full-scale digital services that combine strategic vision with SEO, design, advertising, media, branding, and passion for digital marketing and product development
    • Research, develop, and test numerous approaches and tactics to determine most effective means of multi-channel marketing and product development
    • Utilize open-source and responsive content management systems such as Wordpress, Drupal and Joomla! that increased sites’ online/mobile traffic and conversion
    • Play hands-on role in designing cutting edge, pixel-perfect imagery, graphics, and visual illustrations

    Content That Works Agency

    Director of Marketing and Business Development Aug 2014 - June 2015 (Contract)

    • Provided publishers, media outlets, and corporate partners with holistic online and print content, web hosting, and native advertising to advance value propositions
    • Authored a comprehensive strategy and executed plan that changed the way Content That Works communicated to clients and prospects through SEM, SEO, content marketing, email marketing, mobile and social media which resulted in retention of current customers and increased prospect capture by over 130%
    • Utilized personas, use-cases, and digital platform requirements to create product roadmaps
    • Leveraged traditional marketing and communication tools for brand building and targeted messaging

    Rewards Network Agency

    Director, Digital Marketing, Product Development & Strategy Mar 2011 - Sep 2013

    • Managed a total of 30 team members/5 direct reports in a manner which developed capacity and increased efficiency for B2B and B2C digital marketing efforts
    • Developed and launched successful cross platform portfolio plan which drove demand for 14 loyalty programs while increasing client growth, member growth and member spend rates by 5% overall
    • Advanced web and mobile digital strategy, and optimized product development through targeted marketing programs that focused on users’ contextual and personalized digital experiences
    • Set new standards for best practices regarding UX methodology based on data insights, modeling, measurement, and segmentation
    • Redesigned all consumer and business marketing channels to enhance segmentation, amplified digital promotions, stimulated revenue, improved retention, and saved operational costs

    Chicago Tribune Company

    VP, Product Development/Managing Director, MarCom Nov 2009 - Jan 2011

    • Led insight-driven solutions for organization-wide digital, UX, and mobile development
    • Designed digital marketing strategies, programs, and campaigns for new and existing products
    • Spearheaded client engagement and personally liaised with over 30 media partner stakeholders
    • Leveraged insights into consumer and client needs through big data to align product development roadmap with market-driven needs
    • Managed and optimize the performances of 35+ staff members
    • Improved consumer and business product portfolios for classified, retail, and SMB business solutions
    • Optimized a CMS to support online and mobile advertising objectives

    Simage Digital Agency

    Chief Marketing Officer May 2008 - Aug 2009

    • Delivered HD Subscription Narrowcasting Services to SMB businesses via rich media technology
    • Established national advertising and direct sales forces infrastructure; this involved training staff, developing accounts, negotiating salary and commissions, and launching strategic initiatives
    • Improved user experience design (UX) and A/B testing, which increased conversion and product adoption 

    Playboy Enterprises, Inc.

    Vice President, Key Account Marketing Sep 2000 - Apr 2008

    • Led national affiliates’ marketing as well as digital marketing efforts for prestigious media accounts
    • Developed national affiliates’ digital strategy which included online marketing, social media advertising, and new media promotions that opened fresh revenue streams and broadened consumer-base
    • Engaged in cross functional collaborations with global Playboy divisions to consolidate consumer-driven websites and increase efforts across multiple business units to develop monetized online subscriptions
    • Achieved annual distribution goals during every year of my tenure
    • Won the Inaugural CTAM Midwest Chapter President position for three consecutive years

    REGIONAL VICE PRESIDENT, ACCOUNT MARKETING & SALES: 2000-2007

  • Education

    John Carroll University

    Communications, BA 1989 - 1992

    John Carroll is a private, coeducational, Jesuit Catholic university providing programs of study in the liberal arts, sciences, and business at the undergraduate level and in selected areas at the master’s level.

  • Resume & Portfolio

    Shawn Gannon Resume

    Downloadable account of qualifications, experience and education

    Shawn Gannon Portfolio

    Downloadable document of projects and career highlights

  • RewardsNetwork.com Redesign

    Responsible for strategy and development of consumer and business responsive websites as well as web content, email marketing and social media.

    GannonSolutions Redesign

    Responsible for complete strategy, design, management of development, SEO and supporting SEM for responsive website.

    DiDomenicoChiropractic.com Redesign

    Responsible for complete strategy and design of responsive website and social media go-to-market.

    ContentThatWorks.com Redesign

    Responsible for complete strategy, design, management of development, SEO and supporting SEM for responsive website.

  • Shawn understands the importance of defining the big picture and outlining a long-term vision as well as focusing on specific project requirements.
    -- Megan Flynn, SVP Marketing & Product Development, Rewards Network

     

    I was fortunate to work with Shawn Gannon as a colleague for several years. He has the gift of being both left and right brained, a unique and rare quality. He is a marketing professional with diverse ideas and a flair for challenging what has "always been" coupled with being detail oriented and results driven. Working with Shawn led to accomplishments for the Company in addition to broadening my own thinking and skills. I'd absolutely recommend Shawn Gannon.

    --Barbara Healy, SVP Advertsing, Tribune Company, PMP

  • Let's Chat!

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    Email

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    Greater Chicago Area

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