• Experience

    Knowledge attained through deep involvement. Performance based on knowledge.

    Cardinal Path data analysis insights and digital marketing

    Cardinal Path Agency / Dentsu Aegis Network

    Director Digital Marketing / December 2015 - present

    • Strategic development and deployment of Cardinal Path's digital marketing book of business
    • Adapt and innovate our digital marketing offering (Programmatic display, paid search, paid social, remarketing, organic search optimization)
    • Assessment and cultivation of paid acquisition vendor partnerships
    • Client management, support, and oversight
    • New business development and internal growth with existing clients
    • Outreach and speaking on behalf of Cardinal Path

    Performance:

    • Sustained a complex portfolio of business while meeting 100% of targeted growth and revenue expectations
    • Strategically increased Paid/SEO product offerings exceeding client expectations
    Gannon Solutions Agency for digital growth strategy and implementation

    Gannon Solutions Agency

    Founder / September 2013 - present

    • Collaborate with SMBs and enterprise-level organizations to identify opportunities and craft digital growth strategies

    • Provide digital services that combine strategic vision with winning execution of digital best practices as determined through subject matter expertise, testing, data analysis and optimization and product development

    • Develop effective/conversion-focused cross-channel marketing and product development

    • Utilize open-source and responsive content management systems to improve brand presentation for mobile optimization with clear user conversion pathways across all devices

    • Designing cutting-edge, pixel-perfect imagery, graphics, and visual illustrations

    • Evaluate and determine contractor proficiencies for work at hand while developing a band of highly skilled individuals under contract

    • Philanthropic pro-bono assistance for underfunded organizations

    Performance:
    • Established a sustainable start-up consultancy yielding an impressive P&L

    • Grew service offerings to exceed enterprise-level and SMB client objectives

    Content that Works publication and content for nationwide newspapers and magazines

    Content That Works Agency

    Director Marketing and Business Development (contract from Gannon Solutions) / August 2014 - June 2015

    • Provided publishers, media outlets, and corporate partners with holistic digital and print content, web hosting, and native advertising to advance value propositions

    • Utilized personas, use-cases, and digital platform analytics and insights to develop product roadmaps prior to implementation

    • Leveraged traditional marketing and communication tools for brand building and targeted messaging

    Performance:

    • Developed strategic online, mobile, SEM, SEO, content marketing, email marketing, and social media strategies to increase b2b and b2c by 130%+ client and user growth
    Rewards Network loyalty program for hospitality to airlines

    Rewards Network

    Director Digital Marketing, Product Development & Strategy / Mar 2011 - Sep 2013

    • Tasked and achieved advanced web and mobile digital strategy while optimizing product development with targeted marketing programs that focused on users’ contextual and personalized digital experiences

    • Managed a total of 30 team-members/5 direct reports in a manner which developed capacity and increased efficiencies for b2b and b2c digital marketing efforts overall

    Performance:
    • Developed and launched cross-platform portfolio which drove demand for 14+ loyalty programs while increasing affiliate client growth, membership growth, and legacy member spend-rates by over 5%

    • Set new standards for best practices regarding UX methodology based on data insights, modeling, measurement, and segmentation while improving retention rates and decreasing operational costs

    Chicago Tribune Company leading Chicago newspaper and online

    Chicago Tribune Company

    Vice President Product Development / Managing Director MarCom / Nov 2009 - Jan 2011

    • Acting as in-house digital media agency, lead all Product Development efforts via agile and waterfall methodologies
    • Spearheaded client engagement and personally communicated with over 30 media partner stakeholders on a weekly basis
    • Leveraged data-driven marketing analytics and insights to align product development roadmap with market-driven needs
    • Managed and optimize the performances of 35+ staff members to improved consumer and business product portfolios for classified, retail, and SMB business solutions

    Performance:

    • Led insight-driven solutions for organization-wide mobile/online and UX, development to Increased performance for 7 publishers and 40+ broadcasters
    Playboy major publication online and entertainment

    Playboy Entertainment, Inc.

    Vice President Key Account Marketing / Sept 2000 - Apr 2008

    • Led national affiliate marketing as well as digital marketing efforts for prestigious media accounts
    • Engaged in cross-functional collaborations with global Playboy divisions to consolidate consumer-driven websites and increase efforts across multiple business units to develop monetized online subscriptions
    • REGIONAL VICE PRESIDENT, ACCOUNT MARKETING & SALES: 2000-2007

    Performance:

    • Developed national affiliate digital strategy which included online marketing, social media advertising, and new media promotions creating additional revenue streams that broadened consumer-base
    • Achieved annual distribution goals during every year of my tenure 
    • Won the Inaugural Cable and Telecommunications Association for Marketing’s Midwest Chapter President position three consecutive years