Subject matter expertise attained from deep involvement. Superior performance through determination.
Cardinal Path Agency / Dentsu Aegis Network
Director Digital Marketing, Business Development / December 2015 - present
Cardinal Path provides a comprehensive set of services spanning the entire analytics lifecycle, from solution design and implementation, digital marketing data activation, through ongoing analysis, optimizations, and maintenance.
Gannon Solutions Agency
Founder / September 2013 - present
Gannon Solutions is a full-service digital agency providing diverse organizations with a digital voice to extend their identity and capture/retain target customer audiences. We have recently shifted our efforts towards the non-profit sector as a philanthropic mission.
Collaborate with SMBs and enterprise-level organizations to identify opportunities and craft digital growth strategies
Provide digital services that combine strategic vision with winning execution of digital best practices as determined through subject matter expertise, testing, data analysis and optimization and product development
Develop effective/conversion-focused cross-channel marketing and product development
Utilize open-source and responsive content management systems to improve brand-presentation for mobile optimization with clear user conversion pathways across all devices
Designing cutting-edge, pixel-perfect imagery, graphics, and visual illustrations
Evaluate and determine contractor proficiencies for work at hand while developing a band of highly skilled individuals under contract
Philanthropic pro-bono assistance for underfunded organizations
Established a sustainable start-up consultancy yielding an impressive P&L
Grew service offerings to exceed enterprise-level and SMB client objectives
Content That Works Agency
Director of Marketing and Business Development / August 2014 - June 2015
Content that Works was a contract engagement with the goal to rebrand the organization corporately providing a new voice to their current/new client offerings of written & visual content, web hosting, and custom advertising deliverables.
Provided publishers, media outlets, and corporate partners with holistic digital and print content, web hosting, and native advertising to advance value propositions
Utilized personas, use-cases, and digital platform analytics and insights to develop product roadmaps prior to implementation
Leveraged traditional marketing and communication tools for brand building and targeted messaging
Director Digital Marketing, Product Development & Strategy / Mar 2011 - Sep 2013
Rewards Network is a diverse company offering hospitality organizations market loans in return by sending over 14 loyalty program members to those restaurants capturing a % of spend to recoup loans with competitive interest rates.
Achieved advanced web and mobile digital strategy while optimizing product development with targeted marketing programs that focused on users’ contextual and personalized digital experiences
Managed a total of 30 team-members/5 direct reports in a manner which developed capacity and increased efficiencies for b2b and b2c digital marketing efforts overall
Developed and launched cross-platform portfolio which drove demand for 14+ loyalty programs while increasing affiliate client growth, membership growth, and legacy member spend-rates by over 5%
Set new standards for best practices regarding UX methodology based on data insights, modeling, measurement, and segmentation while improving retention rates and decreasing operational costs
Chicago Tribune Company
Vice President Product Development / Managing Director MarCom / Nov 2009 - Jan 2011
At the time, Chicago Tribue was a respected local and nationally independent publisher of news, television, classifieds, and lifestyle content funded through advertising and consumer distribution.
Playboy Entertainment, Inc.
Vice President Key Account Marketing / Sept 2000 - Apr 2008
Top brand in the world at its peak offering adult males content they desired from fashion and politics to adult explicit imagery and stories.