Professional Experience

• Strategic development and deployment of Cardinal Path's digital marketing book of business
• Adapt and innovate our digital marketing offering (Programmatic display, paid search, paid social, remarketing, organic search optimization)
• Assessment and cultivation of paid acquisition vendor partnerships
• Client management, support, and oversight
• New business development and internal growth with existing clients
• Outreach and speaking on behalf of Cardinal Path
• Management of paid advertising and organic teams

Performance:

• Sustained a complex portfolio of business while meeting 100% of targeted growth and revenue expectations
• Strategically increased Paid/SEO product offerings while exceeding virtually all client KPIs and expectations 

• Collaborate with SMBs and enterprise-level organizations to identify opportunities and craft digital growth strategies

• Provide digital services that combine strategic vision with winning execution of digital best practices as determined through subject matter expertise, testing, data analysis, and optimization and product development

• Develop effective/conversion-focused cross-channel marketing and product development

• Utilize open-source and responsive content management systems to improve brand-presentation for mobile optimization with clear user conversion pathways across all devices

• Designing cutting-edge, pixel-perfect imagery, graphics, and visual illustrations

• Evaluate and determine contractor proficiencies for work at hand while developing a band of highly skilled individuals under contract

• Philanthropic pro-bono assistance for underfunded organizations

• NEW: Launch of RealLifeResume.com, a new consumer-based product offering operating from the GS P&L but leveraging a separate delivery team of contractors and operations

• Established a sustainable start-up consultancy yielding an impressive P&L

• Grew service offerings to exceed enterprise-level and SMB client and consumer objectives

• Provided publishers, media outlets, and corporate partners with holistic digital and print content, web hosting, and native advertising to advance value propositions

• Utilized personas, use-cases, and digital platform analytics and insights to develop product roadmaps prior to implementation

• Leveraged traditional marketing and communication tools for brand building and targeted messaging

Performance:

• Developed strategic online, mobile, SEM, SEO, content marketing, email marketing, and social media strategies to increase b2b and b2c by 130%+ client and user growth

• Achieved advanced web and mobile digital strategy while optimizing product development with targeted marketing programs that focused on users’ contextual and personalized digital experiences

• Managed a total of 30 team-members/5 direct reports in a manner which developed capacity and increased efficiencies for b2b and b2c digital marketing efforts overall

• Developed and launched cross-platform portfolio which drove demand for 14+ loyalty programs while increasing affiliate client growth, membership growth, and legacy member spend-rates by over 5%

• Set new standards for best practices regarding UX methodology based on data insights, modeling, measurement, and segmentation while improving retention rates and decreasing operational costs

• Acting as in-house digital media agency, lead all Product Development efforts via agile and waterfall methodologies
• Spearheaded client engagement and personally communicated with over 30 media partner stakeholders on a weekly basis
• Leveraged data-driven marketing analytics and insights to align product development roadmap with market-driven needs
• Managed and optimize the performances of 35+ staff members to improved consumer and business product portfolios for classified, retail, and SMB business solutions

Performance:

• Led insight-driven solutions for organization-wide mobile/online and UX, development to Increased performance for 7 publishers and 40+ broadcasters

• Led national affiliate marketing as well as digital marketing efforts for prestigious media accounts
• Engaged in cross-functional collaborations with global Playboy divisions to consolidate consumer-driven websites and increase efforts across multiple business units to develop while growing revenue
• REGIONAL VICE PRESIDENT, ACCOUNT MARKETING & SALES: 2000-2007

Performance:

• Developed national affiliate digital strategy which included online marketing, social media advertising, and new media promotions creating additional revenue streams that broadened consumer-base
• Achieved annual distribution goals during every year of my tenure 
• Won the Inaugural Cable and Telecommunications Association for Marketing’s Midwest Chapter President position three consecutive years