Gannon Solutions Agency
Founder | September 2013 - present
Gannon Solutions is a full-service digital agency providing diverse organizations and consumers with a digital voice to extend their identity and capture/retain target customer audiences.
- Established a sustainable start-up consultancy yielding an impressive P&L
- Successfully developed new offerings into profitable services
- Strategically increased Paid advertising/SEO returns with an average of 250%+ ROI greatly exceeding client expectations
RESPONSIBILITIES
- Provide winning digital strategy, services, delivery, measurement, and insights that combine strategic vision with winning execution of digital best practices from subject matter expertise, testing, data analysis, and optimization
- Evaluate and hire contractors proficient for engagements developing a consortium of highly skilled individuals
- Develop and launch new product offering such as www.realliferesume.com
TECHNOLOGY CONSULTATION | B2B/B2C
- Paid Advertising: Google Ads, Bing Ads, Google Adwords, DoubleClick tech stack, Paid Social (Facebook/Instagram, YouTube, Twitter, LinkedIn), Criteo
- Organic Rankings: Google, Bing, other search engines, Social Media (Facebook/Instagram, YouTube, Twitter, LinkedIn)
- Analytics & Measurement: Google Marketing Platform, Google Analytics, Google Tag Manager, Tealium
BUSINESS CONSULTATION | B2B/B2C- Business: stakeholder interviews, business objectives, strategy, tactics, implementation, resource oversight, analysis, insights
- Marketing: branding/rebranding, email, publishing, content management, social media (paid/organic), PR, print, outdoor
- Product: analysis, stakeholder inputs, business requirements, technology stack assessments/integration recommendations, development, project management, product management, ongoing services
Cardinal Path Agency | Dentsu Aegis Network
Division Director Digital Marketing, Business Development | December 2015 - March 2019
Cardinal Path provides a comprehensive set of services spanning the entire analytics lifecycle, from solution design and implementation, digital marketing data activation, through ongoing analysis, optimizations, and maintenance.
- Grew a complex portfolio of business while meeting 100% of targeted growth and revenue expectations
- Strategically increased Paid/SEO product offerings exceeding client expectations
RESPONSIBILITIES
- Strategic development and deployment of Cardinal Path's digital marketing book of business
- Adapt and innovate digital marketing offerings managing 10+ team members (programmatic display, paid search, paid social, remarketing, organic search optimization)
- Led implementing processes, governing processes, and change management
- Assessment and cultivation of paid acquisition vendor partnerships
- Client management, support, and oversight
- New business development and internal growth with existing clients
- Outreach and speaking on behalf of Cardinal Path
TECHNOLOGY CONSULTATION
- Paid Advertising: Google Ads, Bing Ads, Google Adwords, DoubleClick tech stack, Paid Social (Facebook/Instagram, YouTube, Twitter, LinkedIn), Criteo
- Organic Rankings: Google, Bing, other search engines, Social Media (Facebook/Instagram, YouTube, Twitter, LinkedIn)
- Analytics & Measurement: Google Marketing Platform, Google Analytics, Google Tag Manager, Tealium
Content That Works Agency (a Gannon Solutions client)
Director of Marketing, Product Development, and Business Development | August 2014 - June 2015
Content that Works was a contract engagement with the goal to rebrand the organization corporately providing a new voice to their current/new client offerings of written & visual content, web hosting, and custom advertising deliverables.
- Developed 100% of strategic online, mobile, SEM, SEO, content marketing, email marketing, sales, and social media strategies to increase b2b and b2c by 130%+ client and user growth
- Successfully positioned the organization as a highly equitable and sought after company for acquisition
RESPONSIBILITIES
- Delivered advanced value propositions to publishers, media outlets, and corporate partners with holistic digital and print content, web hosting, and native advertising
- Utilized personas, use-cases, and digital platform analytics & insights to develop product roadmaps prior to implementation
- Digital and traditional marketing communication tools for brand building and messaging
Rewards Network
Director Digital Marketing, Product Development & Strategy | March 2011 - September 2013
Rewards Network is a diverse company offering hospitality organizations market loans in return by sending over 14 loyalty program members to those restaurants capturing a % of spend to recoup loans with competitive interest rates.
- Developed and launched a cross-platform portfolio which drove demand for 14+ loyalty programs while increasing affiliate client growth, membership growth, and member spend-rates by over 105%
- Set new standards for best practices regarding UX methodology based on data insights, modeling, measurement, and segmentation while improving retention rates and decreasing operational costs
RESPONSIBILITIES
- Achieved advanced web and mobile digital strategy while optimizing product development with targeted marketing programs focused on users’ contextual and personalized digital experiences
- Led implementing processes, governing processes, and change management
- Managed 30+ team-members/5 direct reports in a manner which developed the capacity and increased efficiencies for b2b and b2c digital marketing efforts overall
Chicago Tribune Company
Vice President Product Development | Managing Director MarCom | November 2009 - January 2011
At the time, Chicago Tribue was a respected local and nationally independent publisher of news, television, classifieds, and lifestyle content funded through advertising and consumer distribution.
- Led insight-driven solutions for organization-wide mobile/online and UX development to Increased conversion performance for 7 publishers and 40+ broadcasters
- Leveraged data-driven marketing insights to 100% align product development roadmap with market-driven needs
RESPONSIBILITIES
- Acting as in-house digital media agency, lead all Product Development efforts via agile and waterfall methodologies
- Spearheaded client engagement and personally communicated with over 30 media partner stakeholders on a weekly basis
- Managed and optimize the performances of 35+ staff members to improved consumer and business product portfolios for classified, retail, and SMB business solutions
Playboy Entertainment, Inc.
Vice President Key Account Marketing | September 2000 -
April 2008
Playboy was the most recognizable brand in the world at its peak offering adult males content they desired from fashion and politics to adult explicit imagery and stories.
- Developed national affiliate digital strategy for online marketing, social media advertising, and new media promotions creating additional revenue streams to grow consumer-base
- Achieved annual distribution goals during every year of my tenure
- Won the Inaugural Cable and Telecommunications Association for Marketing’s Midwest Chapter President position three consecutive years
RESPONSIBILITIES
- Led national and regional digital marketing efforts for prestigious media accounts
- Engaged in cross-functional collaborations with global Playboy divisions to consolidate consumer-driven websites and increase efforts across multiple business units to grow revenue and online subscriptions
- REGIONAL VICE PRESIDENT, ACCOUNT MARKETING & SALES: 2000-2007
