• Professional Experience

    Subject matter expertise attained from deep involvement. Superior performance through determination.

  • Gannon Solutions Agency for digital growth strategy and implementation

    Gannon Solutions Agency

    Founder | September 2013 - present

    Gannon Solutions is a full-service digital agency providing diverse organizations and consumers with a digital voice to extend their identity and capture/retain target customer audiences.

    • Established a sustainable start-up consultancy yielding an impressive P&L
    • Successfully developed new offerings into profitable services
    • Grew service offerings to exceed enterprise-level and SMB client objectives

    RESPONSIBILITIES

    • Provide winning digital strategy, services, delivery, measurement, and insights that combine strategic vision with winning execution of digital best practices from subject matter expertise, testing, data analysis, and optimization
    • Evaluate and hire contractors proficient for engagements developing a consortium of highly skilled individuals
    • Develop and launch new product offering such as www.realliferesume.com

    TECHNOLOGY CONSULTATION | B2B/B2C

    • Paid Advertising: Google Ads, Bing Ads, Google Adwords, DoubleClick tech stack, Paid Social (Facebook/Instagram, YouTube, Twitter, LinkedIn), Criteo
    • Organic Rankings: Google, Bing, other search engines, Social Media (Facebook/Instagram, YouTube, Twitter, LinkedIn)
    • Analytics & Measurement: Google Marketing Platform, Google Analytics, Google Tag Manager, Tealium
    BUSINESS CONSULTATION | B2B/B2C
    • Business: stakeholder interviews, business objectives, strategy, tactics, implementation, resource oversight, analysis, insights
    • Marketing: branding/rebranding, email, publishing, content management, social media (paid/organic), PR, print, outdoor
    • Product: analysis, stakeholder inputs, business requirements, technology stack assessments/integration recommendations, development, project management, product management, ongoing services
    Cardinal Path data analysis insights and digital marketing

    Cardinal Path Agency | Dentsu Aegis Network

    Director Digital Marketing, Business Development | December 2015 - March 2019

    Cardinal Path provides a comprehensive set of services spanning the entire analytics lifecycle, from solution design and implementation, digital marketing data activation, through ongoing analysis, optimizations, and maintenance.

    • Sustained a complex portfolio of business while meeting 100% of targeted growth and revenue expectations
    • Strategically increased Paid/SEO product offerings exceeding client expectations

    RESPONSIBILITIES

    • Strategic development and deployment of Cardinal Path's digital marketing book of business
    • Adapt and innovate digital marketing offerings (Programmatic display, paid search, paid social, remarketing, organic search optimization)
    • Assessment and cultivation of paid acquisition vendor partnerships
    • Client management, support, and oversight
    • New business development and internal growth with existing clients
    • Outreach and speaking on behalf of Cardinal Path

    TECHNOLOGY CONSULTATION

    • Paid Advertising: Google Ads, Bing Ads, Google Adwords, DoubleClick tech stack, Paid Social (Facebook/Instagram, YouTube, Twitter, LinkedIn), Criteo
    • Organic Rankings: Google, Bing, other search engines, Social Media (Facebook/Instagram, YouTube, Twitter, LinkedIn)
    • Analytics & Measurement: Google Marketing Platform, Google Analytics, Google Tag Manager, Tealium
    Content that Works publication and content for nationwide newspapers and magazines

    Content That Works Agency (a Gannon Solutions client)

    Director of Marketing and Business Development | August 2014 - June 2015

    Content that Works was a contract engagement with the goal to rebrand the organization corporately providing a new voice to their current/new client offerings of written & visual content, web hosting, and custom advertising deliverables.

    • Developed 100% of strategic online, mobile, SEM, SEO, content marketing, email marketing, sales, and social media strategies to increase b2b and b2c by 130%+ client and user growth
    • Successfully positioned the organization as a highly equitable and sought after company for acquisition

    RESPONSIBILITIES

    • Delivered advanced value propositions to publishers, media outlets, and corporate partners with holistic digital and print content, web hosting, and native advertising
    • Utilized personas, use-cases, and digital platform analytics & insights to develop product roadmaps prior to implementation
    • Digital and traditional marketing communication tools for brand building and messaging
    Rewards Network loyalty program for hospitality to airlines

    Rewards Network

    Director Digital Marketing, Product Development & Strategy | March 2011 - September 2013

    Rewards Network is a diverse company offering hospitality organizations market loans in return by sending over 14 loyalty program members to those restaurants capturing a % of spend to recoup loans with competitive interest rates.

    • Developed and launched cross-platform portfolio which drove demand for 14+ loyalty programs while increasing affiliate client growth, membership growth, and member spend-rates by over 5%
    • Set new standards for best practices regarding UX methodology based on data insights, modeling, measurement, and segmentation while improving retention rates and decreasing operational costs

    RESPONSIBILITIES

    • Achieved advanced web and mobile digital strategy while optimizing product development with targeted marketing programs focused on users’ contextual and personalized digital experiences
    • Managed 30+ team-members/5 direct reports in a manner which developed capacity and increased efficiencies for b2b and b2c digital marketing efforts overall
    Chicago Tribune Company  logo for leading  national newspaper

    Chicago Tribune Company

    Vice President Product Development | Managing Director MarCom | November 2009 - January 2011

    At the time, Chicago Tribue was a respected local and nationally independent publisher of news, television, classifieds, and lifestyle content funded through advertising and consumer distribution.

    • Led insight-driven solutions for organization-wide mobile/online and UX development to Increased conversion performance for 7 publishers and 40+ broadcasters
    • Leveraged data-driven marketing insights to 100% align product development roadmap with market-driven needs

    RESPONSIBILITIES

    • Acting as in-house digital media agency, lead all Product Development efforts via agile and waterfall methodologies
    • Spearheaded client engagement and personally communicated with over 30 media partner stakeholders on a weekly basis
    • Managed and optimize the performances of 35+ staff members to improved consumer and business product portfolios for classified, retail, and SMB business solutions
    Playboy  is a major publication online and print

    Playboy Entertainment, Inc.

    Vice President Key Account Marketing | September 2000 -

    April 2008

    Playboy was the most recognizable brand in the world at its peak offering adult males content they desired from fashion and politics to adult explicit imagery and stories.

    • Developed national affiliate digital strategy for online marketing, social media advertising, and new media promotions creating additional revenue streams to grow consumer-base
    • Achieved annual distribution goals during every year of my tenure
    • Won the Inaugural Cable and Telecommunications Association for Marketing’s Midwest Chapter President position three consecutive years

    RESPONSIBILITIES

    • Led national and regional digital marketing efforts for prestigious media accounts
    • Engaged in cross-functional collaborations with global Playboy divisions to consolidate consumer-driven websites and increase efforts across multiple business units to grow revenue and online subscriptions
    • REGIONAL VICE PRESIDENT, ACCOUNT MARKETING & SALES: 2000-2007
  • Resume for your review

    Available in Word and PDF

Shawn Gannon ✨🚀